Logo Vectorization
Your Logo
An identifiable logo is highly important and valuable to the everyday business, but how many of us know the definition of a vector logo? The visual representation of your logo portrays your company’s personality and brand. While helping people recognize your company. With so much resting on the shoulders of your logo, it’s vital that it traverses the world in the proper type of file so it can maintain it’s clarity and usability.
Before Vectorization
This logo is created out of individual pixels and is what all logos saved as .jpg .png etc. look like close up. These files are whats called a raster file, raster files are based solely on the amount of pixels each image has and you are restricted in making that file any larger without losing quality. If you zoom into a raster image you will see these pixels very clearly in the form of a checker pattern.
After Vectorization
Vector logos are made up of numerous individual, scalable objects, each defined by a mathematical equation. A series of geometric shapes are created by these equations, rather than pixels, rendering a non-resolution dependent image. This gives you the ability to resize your logo without the loss of image quality.